[Toastmaster Competent Communicator project #10: Inspire.
Objectives: inspire the audience. Appeal to the audiences needs and emotions. Avoid using notes.
This project really brought me out of my shell. Instead of me speaking to the people in front of me, I had to invent an imaginary occasion, an imaginary speaker, and an imaginary audience. It was like a stage play where I was author, and actor, and the audience were extras.]
---
Toastmaster's Script
The next speaker is TM
Dick Mills. The title of his speech is The Playboy Startup
--- Dick shakes hands
with the toastmaster.
While Dick is getting
costumed, let me set the scene.
This is a bit of
historical fiction. The scene is February 1954, Chicago Illinois.
Hugh Hefner is meeting with his new team of 6 men and one woman their
first day on the job at Playboy Magazine.
Dick will play the part of
Hugh Hefner. The audience plays the part of the Playboy staff.
|
First iteration at costume. Rejected because it made me look like Obe Wan Kenobe instead of Hugh Hefner. |
|
Final costume. |
---Toastmaster sits and
Dick speaks
Welcome
and congratulations. I say welcome because for some of you this is
your first day on the job. I say congratulations because you all are
in on the ground floor of Playboy Enterprises, where I plan to make
every one of you rich and famous. But even if I fail, you're going
to have the time of your life.
PAUSE, PUFF ON PIPE
Eldon, Art and I put the
first two editions together on my kitchen table. The first one was
the most famous. Two lucky breaks helped to make that happen.
First, with less than
a week to go, we got a letter from some lawyers saying that the name
of our magazine, Stag Party, was already used.
We needed a new name,
and Eldon brilliantly suggested Playboy. It is the perfect name.
Thank you Eldon. Then Art suggested a bunny to replace the stag theme
in our art. I said OK, and only four minutes later, Art came up with
this logo. It is sheer genius. Thank you Art.
Second, I am a detail man.
I'm also a perfectionist as you'll all soon learn. Art collected
lots of pictures of naked girls, but I told him that I didn't want a
girl, I wanted the girl. So I went out in search of the
most valuable photograph on the whole damn planet.
Marilyn Monroe is the most
famous and
most desired woman in the world. For years there have
been rumors that a naked calendar picture of Marilyn existed, but
nobody had ever seen it. I found that picture and I bought the
publishing rights for only $600.
So with Marilyn on the
cover
and Marilyn inside, we printed 70000 copies, and sent them out
to the newsstands. They sold out in two weeks!
[I had a magazine with the cover taped on, the logo on the back, and a centerfold with Marilyn. I showed the cover, then opened the centerfold and mouthed WOW, but I did not let the audience see it. Hee hee a bit of a tease.]
The money from that first
issue allowed us to pay off all our debt, with enough left over for
me to replace my old chevy with a brand new Studebaker sports car.
The second issue outsold the first. The money from that issue was
enough for me to hire the rest of you and to rent these offices for
us to work out of.
PAUSE, PUFF ON PIPE
So. Here we are. What
the hell do we do now?
Other men's magazines talk
about hunting, fishing sport, we're not going to do any of that we
talk about jazz, cocktails, Picasso, we talk about culture, but we
also focus on sex. We will incorporate sex as one normal and logical
and healthy part of a total package that appeals to a male audience.
After all, what interests young men more than sex?
We started at the top with
Marilyn, but that won't last. We need fresh ideas.
PAUSE, PUFF ON PIPE
First the girls. My
thought is to forget the glamour girls. I want the girl next door,
the girl that is right in front of our eyes. But I'm not going to
call her the girl next door, I'll call her the Playboy Playmate of
the Month.
But what I want even more
is to turn this magazine into a guide for becoming a playboy.
What's a playboy? He is a
bachelor. Suave. Sophisticated. Intelligent. And urbane.
PAUSE, PUFF ON PIPE
Every time someone picks
up a copy of Playboy, I don't want him to just imagine himself
as the kind of guy who gets the girl. I want to teach him
how. How to buy the right suit. How to select the right bottle of
wine or mix the perfect cocktail. How to orchestrate the perfect
date. The Playboy is going to move to a major city, and pursue the
urbane female.
The playboy is
cosmopolitan. He appreciates people from all cultures, and all
races. Interracial socializing and interracial sex will be prominent
in Playboy. He is intellectual, and ready to debate any topic,
especially those touching on his sexual freedom. Contraception,
abortion, you name it. He can be religious but he must be willing to
debate his religion with those of other belifs.
The women. The women a
Playboy desires will themselves be suave, sophisticated, urbane,
progressive in their politics, and intellectually superior. They will
be connoisseurs of music, art, wine and life. Most of all they will
be connoisseurs of worthy men; with the emphasis on worthy.
PAUSE, PUFF ON PIPE
Advertizers. Advertisers
must meet our artwork standards and their ads must be pitched to our
market. The advertisers will pay a premium price to reach this
premium market. Indeed, their lavish advertising budgets will
themselves become part of their image, their allure.
PAUSE, PUFF ON PIPE
But the how-to advice that
we give has to be based on real life experience. I've arranged for
my friend Vince to help. Vince is a real life Playboy who lives here
in Chicago. Vince will arrange for us to be invited to all the best
parties in Chicago. Before long, Marilyn Monroe, John Cheever, Lenny
Bruce, and Jack Kennedy will come to know each of you on a first name
basis. We will live the Playboy life. We will learn and then we'll
teach.
PAUSE, PUFF ON PIPE
[I picked a woman in the audience to be Charlene. I walked over to her, leaned on the table, put my face right in hers, and locked eyes while reading the next paragraph. She looked like a deer in the headlights.]
Charlene, you are the only
female member of our team. I need you to live the Playboy lifestyle
too. You are a beautiful woman. You are the girl in front of our
eyes. We don't need to scour the world for the Playmate of the
Month. I want you to pose. I don't want anyone else. I want you.
Please consider it.
I too will be in it up to
my eyeballs. I'm married and I have a child, but I will be living the
bachelor life. Does that violate traditional values? Yes! That's
what we need, We all need to break with traditional
American values, so that we can figure out what tomorrow's
American values will be.
I don't want to follow
trends. I want to create them. I want you to create them with
me.
PAUSE, PUFF ON PIPE
You six are the ones who
are going to make it all happen. I want every article, every
picture, every ad, every cover, every page to be specifically
tailored to promote this one singular vision. The Playboy Lifestyle.
PAUSE, PUFF ON PIPE
Now, lets' get to
work.
-–Dick steps out of
costume.
America has changed much since 1954. Hugh Hefner and his staff deserve a generous share of the credit.