I have a juicy story to tell about some people here in Boot Key Harbor. I'm sure that my blog readers would enjoy it. But if I tell their story here, those people are likely to see it or to hear about it from one of my readers. I wouldn't want to embarrass them, so I'll decline to tell the story, either here on the blog or in email.
But I would pass the gossip verbally.
Funny isn't it? The contorted nuanced rules of etiquette that we devise. There is no logic behind gossiping verbally but not in writing, but I'm following the rule anyhow.