Monday, May 22, 2017

Speech #10: The Playboy Startup

[Toastmaster Competent Communicator project #10: Inspire.  

Objectives: inspire the audience. Appeal to the audiences needs and emotions.  Avoid using notes.

This project really brought me out of my shell.  Instead of me speaking to the people in front of me, I had to invent an imaginary occasion, an imaginary speaker, and an imaginary audience.  It was like a stage play where I was author, and actor, and the audience were extras.]
Toastmaster's Script

The next speaker is TM Dick Mills. The title of his speech is The Playboy Startup

--- Dick shakes hands with the toastmaster.

While Dick is getting costumed, let me set the scene.

This is a bit of historical fiction. The scene is February 1954, Chicago Illinois. Hugh Hefner is meeting with his new team of 6 men and one woman their first day on the job at Playboy Magazine.

Dick will play the part of Hugh Hefner. The audience plays the part of the Playboy staff.

First iteration at costume.  Rejected because it made me look like Obe Wan Kenobe instead of Hugh Hefner.

Final costume.

---Toastmaster sits and Dick speaks

Welcome and congratulations. I say welcome because for some of you this is your first day on the job. I say congratulations because you all are in on the ground floor of Playboy Enterprises, where I plan to make every one of you rich and famous. But even if I fail, you're going to have the time of your life.


Eldon, Art and I put the first two editions together on my kitchen table. The first one was the most famous. Two lucky breaks helped to make that happen.

First, with less than a week to go, we got a letter from some lawyers saying that the name of our magazine, Stag Party, was already used.
We needed a new name, and Eldon brilliantly suggested Playboy. It is the perfect name. Thank you Eldon. Then Art suggested a bunny to replace the stag theme in our art. I said OK, and only four minutes later, Art came up with this logo. It is sheer genius. Thank you Art.

Second, I am a detail man. I'm also a perfectionist as you'll all soon learn. Art collected lots of pictures of naked girls, but I told him that I didn't want a girl, I wanted the girl. So I went out in search of the most valuable photograph on the whole damn planet.

Marilyn Monroe is the most famous and
most desired woman in the world. For years there have been rumors that a naked calendar picture of Marilyn existed, but nobody had ever seen it. I found that picture and I bought the publishing rights for only $600.

So with Marilyn on the cover
and Marilyn inside, we printed 70000 copies, and sent them out to the newsstands. They sold out in two weeks!

[I had a magazine with the cover taped on, the logo on the back, and a centerfold with Marilyn.  I showed the cover, then opened the centerfold and mouthed WOW, but I did not let the audience see it.  Hee hee a bit of a tease.]

The money from that first issue allowed us to pay off all our debt, with enough left over for me to replace my old chevy with a brand new Studebaker sports car. The second issue outsold the first. The money from that issue was enough for me to hire the rest of you and to rent these offices for us to work out of.


So. Here we are. What the hell do we do now?

Other men's magazines talk about hunting, fishing sport, we're not going to do any of that we talk about jazz, cocktails, Picasso, we talk about culture, but we also focus on sex. We will incorporate sex as one normal and logical and healthy part of a total package that appeals to a male audience. After all, what interests young men more than sex?

We started at the top with Marilyn, but that won't last. We need fresh ideas.


First the girls. My thought is to forget the glamour girls. I want the girl next door, the girl that is right in front of our eyes. But I'm not going to call her the girl next door, I'll call her the Playboy Playmate of the Month.

But what I want even more is to turn this magazine into a guide for becoming a playboy.

What's a playboy? He is a bachelor. Suave. Sophisticated. Intelligent. And urbane.


Every time someone picks up a copy of Playboy, I don't want him to just imagine himself as the kind of guy who gets the girl. I want to teach him how. How to buy the right suit. How to select the right bottle of wine or mix the perfect cocktail. How to orchestrate the perfect date. The Playboy is going to move to a major city, and pursue the urbane female.

The playboy is cosmopolitan. He appreciates people from all cultures, and all races. Interracial socializing and interracial sex will be prominent in Playboy. He is intellectual, and ready to debate any topic, especially those touching on his sexual freedom. Contraception, abortion, you name it. He can be religious but he must be willing to debate his religion with those of other belifs.

The women. The women a Playboy desires will themselves be suave, sophisticated, urbane, progressive in their politics, and intellectually superior. They will be connoisseurs of music, art, wine and life. Most of all they will be connoisseurs of worthy men; with the emphasis on worthy.


Advertizers. Advertisers must meet our artwork standards and their ads must be pitched to our market. The advertisers will pay a premium price to reach this premium market. Indeed, their lavish advertising budgets will themselves become part of their image, their allure.


But the how-to advice that we give has to be based on real life experience. I've arranged for my friend Vince to help. Vince is a real life Playboy who lives here in Chicago. Vince will arrange for us to be invited to all the best parties in Chicago. Before long, Marilyn Monroe, John Cheever, Lenny Bruce, and Jack Kennedy will come to know each of you on a first name basis. We will live the Playboy life. We will learn and then we'll teach.


[I picked a woman in the audience to be Charlene.  I walked over to her, leaned on the table, put my face right in hers, and locked eyes while reading the next paragraph.  She looked like a deer in the headlights.] 
Charlene, you are the only female member of our team. I need you to live the Playboy lifestyle too. You are a beautiful woman. You are the girl in front of our eyes. We don't need to scour the world for the Playmate of the Month. I want you to pose. I don't want anyone else. I want you. Please consider it.

I too will be in it up to my eyeballs. I'm married and I have a child, but I will be living the bachelor life. Does that violate traditional values? Yes! That's what we need, We all need to break with traditional American values, so that we can figure out what tomorrow's American values will be.

I don't want to follow trends. I want to create them. I want you to create them with me.


You six are the ones who are going to make it all happen. I want every article, every picture, every ad, every cover, every page to be specifically tailored to promote this one singular vision. The Playboy Lifestyle.


Now, lets' get to work.

-–Dick steps out of costume.

America has changed much since 1954.  Hugh Hefner and his staff deserve a generous share of the credit.

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