Boot Key Harbor, Marathon, Florida
I'm teaching a seminar today entitled "Sucessful Blogging". Below are the seminar notes.
Successful Blogging
Thousands millions of people find it easy to start a blog, then
quit after only a few postings. They
failed.
To count yourself as
successful, either:
You
make a lot of money or gain professional status.
Hint: 10,000+ readers needed to make
money.
Or:
You
enjoy writing and don’t burn yourself out.
And:
Your
readers enjoy reading, and keep coming back.
~2500
posts
~500
readers/~20 archival readers
Part 1: What to blog
Part 2: How to blog
Status for concerned
family & friends --- “Arrived safely Bimini”
·
Use Twitter or
texting
Pictures and short
descriptions. Sharing experiences with friends. “Enjoying
cocktails at sunset.”
·
Use Facebook or
Pinterest
Email
newsletter (old fashioned)
Transient
Value
Archival
Value
Varied content things you
enjoy writing and readers enjoy reading.
e.g. compare to a newspaper daily
column
·
Use a blog.
Substantial content
regarding a single theme or story.
·
Write a book.
·
We are here having
a wonderful time (and you’re not)
·
Too narrow ideas of
what to blog, leading to repetition and predictability with regard to comment.
·
Too loose ideas
regarding frequency of publication.
·
Failure to put
yourself in the reader’s shoes.
o Non-real-time readers
o Skimmers & Cherry Pickers
o Hurried readers
o Leisure readers
o Fans
Writer’s
tip: Visualize the target
audience for each piece.
·
Writing as a chore rather
than a labor of love.
·
Rewriting/reformatting
for Blog + Facebook + Twitter
·
Too narrow ideas of
what to blog, leading to repetition and predictability.
·
Expectations over
and above having fun.
1.
Blogger (Google) ß Dick’s choice & experience
2.
Wordpress ß
Very popular
3.
Others ß
Fragmented & maybe insecure
Important Host
Considerations
1.
Editing/submission
a.
Email submission
(such as via SSB radio)
b.
WYSIWYG, scheduled
date/time, save drafts
c.
Supports pictures/videos
2.
Allow comments
a.
Spam filter
b.
No approval needed
3.
Templates/desktop-mobile
templates
4.
Statistics and
reports
5.
Gadgets
a.
Polls, lists, follow
email, popular, search, archive, …
6.
Archive/backup
a.
Export/import (migrate hosts)
b.
Export to book.
c.
Save your own backups
7.
Security & Attack
immunity
Unimportant Ideas/Bad
Ideas
1.
Your own domain
name
2.
DIY hosting
3.
Web site rather
than blog
4.
Time invested in
formatting text or pictures
5.
Hyperlink circles
6.
Non-original
content
a.
Facebook/reddit/buzzfeed…
zillion competitors
7.
Things you may
regret
a.
Personal info
b.
Dear diary
c.
Complaints/insults
d.
Use of people’s
full names
e.
If your
grandchildren read it.
f.
If your post becomes a news item
Making a Book From
Your Blog
Google “blogger book publisher”. You will find numerous sites that do it at a
reasonable price and with minimal work.
Length of the book is critical.
·
150 pages is
optimal
·
Separating the
wheat from the chaff may be your biggest challenge.
Beware!
Spelling and grammar standards are higher for books than for blogs.
Making
Kindle Books is also easy