Madam Toastmaster, fellow toastmasters, honored guests.
The showman P T Barnum once famously
said, Always leave them wanting more. That is my topic tonight.
I'll offer several examples, mostly
from my personal experience.
First, let me cite two examples from
pop culture to put it in perspective.
Happy Days was a popular TV show that
ran for 11 seasons. But after 7 seasons the writers began running
out of ideas. They should have left them wanting more. In one
episode Fonzi on water skis had to jump over a shark. Ever since
that day, “jumping the shark” has become show business jargon for
overstaying your welcome.
Jerry Seinfeld did the opposite. He
decided to terminate his TV series after 7 seasons just when the
shows popularity was at its zenith. Seinfeld wisely avoided jumping
the shark.
Now for an example from family life
In the 90s, my family lived in
Burlington Vermont. One son moved away, but two of our three
children were finished with school, but were still living at home.
One of them got married and a daughter in law was added to the
household. Soon thereafter the daughter in law got pregnant. You
can see where that was heading. My wife and Imoved to another state
into a tiny house with only room the two of us. We left those
children wanting more, but chicks who fail to leave the nest early
enough, sometimes need a little shove.
I have examples from my work l ife.
On seven occasions I felt that my work
was becoming repetitive, so I impulsively quit my job, sometimes
without having a new job lined up first. Twice I moved overseas with
my family. Twice we moved back again. Several times I went
unemployed for months. But in all seven cases, I learned after the
fact that my ex employers said that I was welcome to come back at any
time in the future. In every case, I departed leaving them wanting
more.
Here is an experience from my sailing
life
Sailors use the word passage to refer
to a sea voyage. A passage begins with great anticipation and a
surge of exhilaration. At the end of a passage you get to shout
“LAND HO” That land ho moment is emotionally laden. You feel
“Whew. Once again we survived yet another passage. What a
relief.” If the passage was difficult, perhaps one with bad
weather or one where you had do deal with emergencies, the relief was
even more intense, but perhaps tempered by a sense of accomplisment.
In our 12 year cruising life, my wife
and I rode that exhiliration-relief emotional roller coaster four
times every year. But toward the end, I noticed a change. My
anticipation of coming passages gradually shifted from exhilaration
towards dread. Mid passage, out at sea, my thoughts began to turn
toward “I don't want to do this any more.”
But my wife Libby didn't share those
feelings. Her love of the open sea grew more intense each passing
year. What to do? As captain, my wishes prevailed and we now cruise
only part time.
In this case, Always leave them wanting
more is a melancholy experience.
My blog provides another example.
I write a blog nearly every day. So
far, I have posted 2908 articles on my blog without jumping the
shark. Except once. OK, now I'll have to tell you what that one
time. One day, sailing past the beach at Sandy Hook New Jersey, I
was curious about the relationship between key words and the number
of people who found my blog with Google searches. So I wrote a blog
post that repeated the phrases nude beach and naked women more than
30 times. It did not increase my readership.
I have a loyal base of about 500
readers. Some of them are attracted by the subject matter. They are
armchair sailors who dream of living the cruising life themselves and
live it vicariously via my blog. Others seem to be true fans who
just like my writing style, no matter what the subject. More than a
dozen of them told me that they went back to the start and read every
one of those articles. One man told me that he printed the whole
history, more than 3000 pages, on the color printer at work and spent
two weeks at work reading them.
But now as I back away from full time
cruising, my supply of material to write about is getting thin.
Rather than jumping the shark, I choose to leave them wanting more
and publish much less often.
That brings us to this evening.
Standing at the podium, delivering a
speech to a Toastmasters Club.
I say, "Always leave them wanting ..."
Madam Toastmaster, thank you.